It is a well-known fact that office space influences customer and partner perception. As such, its design should never be left to chance. Color schemes, fabrics and textures employed—they all create a long-lasting impression on the people you do, or wish to do business with. Cleanliness and organization are just as important as design and colors, which is why it is always advisable to find a good cleaning company to do business with. After all, you wouldn’t want your top client to walk into one of your bathrooms and find that, while the rest of company headquarters is spotless, the toilets are… less so. On the topic of office design, however, there is also a lot to be said. Here are three tips that will help, if you plan on setting up a new office design for your business.
Know Your Business
Before deciding if you want your cabinets to be pitch black, red or mahogany, you should know the basics about your business. Sounds like common sense, doesn’t it? You’d be surprised to find, however, how many managers really know precious little about the business they run. You need to know what kind of image you want to convey in general, before settling on the particulars. Don’t get lost in the details without having a clear bigger picture in mind. Color schemes are all well and good, but if you select dark, somber colors when you’re running a creativity boutique shop, for instance, your potential customers will have a hard time believing you can actually be productively creative in such a bleak environment.
Hire a Pro
There are many design tips and tricks, many of which are closely interconnected with customer psychology, that a professional designer will help convey through your office space. Sydney, New York and Dubai, some of the largest metropolises of the business world, feature outstanding work by such professionals, which you can always consult for inspiration. Beyond the marketing aspects of setting up an appealing office space, a professional interior designer will also help you solve some functional issues, such as storage or the layout or your kitchen or cafeteria. Functionality is just as important as design—and for all the obvious reasons. Not only will your clients be impressed to see that you run a tight, orderly ship, but your staff will be happier, and all the more efficient for that matter.
While variety is generally welcome, you need to remember that interior design needs to be coherent. This is not to say that you can’t have one room in a certain color and the next in another one—but, this only works if your overall design scheme is contemporary, funky and fresh. A more classical business environment will not accommodate such daring and innovation. The general rule of thumb is to gravitate toward a design that is coherent both with your business strategy, your brand personality and, last but not least, with itself. Coherence means vision—if you can convince the people you want to do business with that you have a design vision, they’ll be more open to believing you’ve got a business vision, too.