In a world more and more threatened by economical drastic changes and global unemployment, many people strive to hold on to their career paths and adjust to the actual financial landscape, while others are seriously thinking of becoming entrepreneurs and succeed with their own business. But given the present circumstances, a burning question that haunts individuals and established small business alike is “what to invest in?”

There are countless examples of business ideas that failed and countless examples of business ideas that had success and grew exponentially, given their owner’s ingenious ideas, their hard work and commitment to their goals. Starting your own business is no easy feat and many fear that a copy-paste solution for a model that already works is a good step in creating their own entrepreneurial future.

And while there is still room in the market and in some specific business niches, others played the creativity card and opted for something completely new. Here are two such examples that had success and we will present them not as a copy-paste model, but a source of inspiration for future managers who have some money, time and effort to invest.

1.      SpoonRocket

This is a startup from the U.S., activating for now in the narrow area of East Bay. An article on TechCrunch largely explains how this business works and why it is bound to be successful, but in short, let’s see why it is so ingenious. SpoonRocket cooks healthy food for both vegetarians and meat – eaters, as an opposition to fast – food. Basically, they offer only two different meals per day, for each category of consumers, meals that use only market – bought, natural, bio and fresh ingredients.

They use real chefs and the quality of the food is beyond standards. But this business appeals to a more interesting clients’ niche: it delivers the food home or at the office – which is not common with fast food restaurants, and their meals cost $6, which is not common for many food delivery restaurants.

Combining the food quality, the 10 minutes delivery and a price that almost has no competition when it comes to cooked home – made food, SpoonRocket is already successful with that type of population who is either too busy to cook at home, or relies on a low – income that doesn’t allow them to eat non-processed food or bio products too often.

The success resides in the three main client categories this business is trying to attract: those who want to eat healthy, those who need their food delivered for any reason and those who look first at the food’s price before ordering. The article on TechCrunch also covers many other aspects of the business, but all in all, the success of a start-up still resides in giving people exactly what they need.

2.      Nudie Jeans Repairs

This is not a new business, but one that has very much to do with consumer needs and recycling, which in and out of itself is an emerging industry. If you own a pair of Nudie jeans, you can visit any of their stores from London to Los Angeles to Stockholm and have them repaired for free or have them replaced at a discounted price with another pair of Nudies.

Aiming to keep your customers happy, this business may not seem very profitable at a first glance, but on the long – term, the idea is to keep your clients faithful to the brand and offer them a side-service they are likely to need. If you think about opening up a small clothes – shop or factory, this type of specialized service might come in handy to not only help the environment by recycling clothes, but helping those with low shopping – income to have a better life. Also, replacing the clothes means you can further donate them to charity and building a brand name for yourself by taking actions in some social causes that will ensure you a lot of healthy publicity.

Among other ingenious ideas that drew attention to investors and business analysts are Megawire’s idea to print on demand any type of glossy magazine a consumer would like to read. An inspiring business with complex implications to the environment, the publishing industry and the consumer’s needs, it may be very well become an answer to physical printing, but also to future entrepreneurs.

As you may have observed, these two ideas are still running in the limits of established industries: food and clothing. But the way they were designed to answer people’s need is what differentiate them from million other food and clothing business.

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