Sales & Marketing Archive

Neuromarketing or Understanding Consumer Behavior

In recent years, researchers have argued that most of the information that we perceive and interpret with the help of senses is processed subconsciously, without allowing conscious access. Making a decision and our behavior during this process are determined by unconscious emotions and therefore this influences our attention and response. …

Social Media and Internet Marketing

How would you like to get better rankings in the search engines? How about establishing yourself as an authority in your area of expertise? Want to improve relationships with your customers? Or how about finding new ideas for improving your business and making it grow? Welcome, then, to the world …